Monday, January 7, 2019

Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape pdf by Mark A. Boidman Download


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The media industry has shifted dramatically during the last decade. Technology continues to impact the media channels that deliver content and advertising to consumers. In "Times Square Everywhere", Mark Boidman analyzes how digital and mobile media are changing the media landscape.

In this book, you will:

• Read Retail Technology and In-Store Media Use Cases
• Explore Out of Home Media and Retail Technology Innovation
• Discover the Growing Role of Out of Home Media in Advertising
• Get Tools on How to Increase Advertising Attribution and Engagement
• Learn About Technology’s Impact on the.
Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape download
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